Influencer marketing is a dynamic, continuous experience of the customers in their journey as a buyer. Here’s a glimpse of a few aspects of influence marketing: • Audiences expect organic, exclusive and intriguing content from influencers on services or products they believe the influencers know well. • The audience following an influencer, finally, become influencers in turn as they spread word-of-mouth through comments, likes or shares on the influencer’s posts. • The influencers act as a bridge between the brands and their followers. • The influencers increase a brand’s credibility and authenticity. • Due to the strong relationship between an influencer and the audience, influencers can give them recommendations, and the followers trust them. • Very often, when influencers recommend products, services or brands, there is a direct impact on sales. We are in an era where consumers cannot be spoon-fed anymore. They have the power to decide what they want to see and listen to or who they want to follow. It makes influence marketing the way forward! . . www.VivekMendonsa.com Clickable link in bio . . #VivekMendonsa #Marketing #Influencer #MotivationalSpeaker #Inspiration #Respect #Recognition #Business #Successful #BusinessLeader #Advisor #Philanthropist #Mentor