The world of marketing is constantly evolving. With digital platforms gaining more and more significance for the consumers, marketers have shifted their focus on the 4 M’s of Marketing. Let’s have a look at how you can use them: 1. MAKE: Figure out in which stage of buying your customers are – research, awareness or purchase stage. Based on their stage, identify who they are talking to, and then make them your marketing influencers. 2. MANAGE: Identify the influencers’ content that initiates action among the target audience. Also, identify the kind of action taking place among the customers. It will help you to create messages that work for the audience. 3. MONITOR: Check the relationship between the influencers and their followers, tap the customers’ queries, their financial stability and loyalty to other brands and more. It will help you make the right strategies and wait till the customers are ready to purchase. 4. MEASURE: Mapping how far you have come is essential to improve your plans in future. It is a step where you analyze and evaluate the results. In this stage, it is crucial to check the value addition made by the influencers, what type of content works, how close you are to your goal, etc. . . www.VivekMendonsa.com Clickable link in bio . . #VivekMendonsa #Marketing #Make # Manage #Monitor #Measure #MotivationalSpeaker #Inspiration #Respect #Recognition #Business #Successful #BusinessLeader #Advisor #Philanthropist #Mentor