A substantial marketing effort is directed towards turning potential audiences into paying customers. However, knowing their “spending pattern” is important. According to the neuroeconomic experts, there are three types of buyers- • Tightwads - They aren’t the ones to readily spend or indulge at all. “Buying pain” and guilt are common among tightwads. To sell to them, you can offer discounts, coupon codes, publish content and marketing messages focusing on the problem the product solves, eliminate the hidden cost to show the lowest price and more. • Average Spenders - They evaluate their choices and decide strategically. Average Spenders need to feel a sense of satisfaction on purchasing anything. They are ready to give purchasing a thought, and that is your window. Offer a warranty, customer feedback, product review, and finally, a discount isn’t a bad idea. • Spendthrifts- These buyers enjoy spending money without stalling. They love luxury and impulsive purchases are a part of their lifestyle. You can appeal to them by making your visual marketing strong, offering premium versions of your product or showcase related items. . . www.VivekMendonsa.com Clickable link in bio . . #VivekMendonsa #Marketing #NeuroEconomics #TightWads #AverageSpenders #SpendThrifts #Respect #Recognition #Business #Successful #BusinessLeader #Advisor #Philanthropist #Mentor #MotivationalSpeaker #Inspiration